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Tonello adds a new creative activity for denim trends

35-year-established Italian technology developer for the denim and apparel market, Tonello recently inaugurated a new area within their company in Sarcedo in the very heart of Veneto known as Italy’s blue jean region.

“Our Tonello Atelier is the place where garments at a gestational stage can see the light,” commented Alice Tonello, R&D manager of the company.

“They can be analyzed, studied, optimized, changed and tested. Here insiders will be able to have a complete view of all treatments and thousands of special effects they can explore and, thanks to Tonello machines, easily achieve.

This new Creative Area is the natural outcome of our philosophy: a concrete service for our customers that goes beyond the simple fact of being manufacturers of machines,” he added.

The new company’s section is dedicated to research and experimentation and is a direct offshoot of its R&D Center that has been appreciated for its ability to develop various innovative and sustainable, energy-saving and healthy garment innovation including, for instance, Ecofree, Nostone and Core.

Their new creative area was developed in collaboration with denim expert Piero Turk and aims to become a school, a training place and a craft shop where masters of denim can meet and pass on their experience and knowledge.