East China Fair 2015 is being held from March 1 to 5. This caters to fashion, gifting, and home furnishing. The product range encompasses home textiles, fashion garments, home furnishing products, art deco gifts, and other consumer goods.

Within five days, the show is expecting 21,400 international business visitors and 14,000 Chinese. They are to engaging in developing strong trade relations with more than 3,441 exhibitors from 10 countries and regions including mainland China, Taiwan, Hong Kong, Japan, South Korea, Malaysia, Iran, Columbia, Nepal, western Samoa.

The East China fair is supported by the Ministry of Commerce of the People's Republic of China and co-sponsored by six provinces and three cities. The total exhibition area is of 115,000 sq. m. with 5,780 standard booths thereby allowing to showcase a variety of products on a large parameter. The fair is held yearly.

Companies taking part in the East China Fair are targeting the higher-end market. Although China can now offer upgraded products and the weakening yuan is in the interest of Chinese exporters, traders at the fair said that they are cautiously optimistic about the export outlook this year due to uncertainties in external demand.