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Reliance unveils polyester brand RElan

Reliance Industries Ltd (RIL) has come out with a polyester brand RElan in Bengaluru. Created by the company’s polyester division, RElan is a B2B2C initiative which creates co-branded polyester apparel range.

A RILs polyester division executive disclosed, “Along with the launch of the new brand, RIL is also to create a robust fibre-to-fabric value chain to ensure that these innovations match commercial expectations of fashion brands. So far, we have roped in around 22 companies spread across Punjab, Gujarat, Karnataka, West Bengal and Tamil Nadu to create active wear range of products.”

Currently with a research and development centre, wholly dedicated to polyester, the company has come out with differentiated, value-added and newly engineered fibres finding diverse applications.

The company’s R&D centre is also working to develop other products from home textile and industrial through to construction.

With regard to retail expansion, the executive disclosed, “RElan is a collaborative initiative and we are working on B2C2C. For the product we will be producing the fibre and filament yarn, our partners are to create products which suit the market.”

 
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