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Premiere Vision Paris show attracts quality visitors

Premiere Vision Paris that took place from February 16 to 18 saw a decline in attendance. The textile trade show recorded a 5.85 per cent decrease in visitors. In all there were 1,725 exhibiting companies. And 73 per cent of visitors were from outside France.

After the 15,070 French visitors, the UK was the most represented nation in the exhibition halls (12 per cent of total visitors), ahead of Italy (11.5 per cent). These countries were followed by Spain, Germany, Belgium and the Netherlands. There were 624 Swedish visitors and 457 Danish visitors.

Asia represented nine per cent visiting professionals. The Japanese presence was reduced to 1,258 visitors. Professionals from China also recorded a downturn in numbers, to 1,234, since the show’s dates were close to the Chinese New Year. A notable increase was reported in visitors from North America, 1,847 in total. Turkey was the sixth most represented nation, with 2,311 professionals.

Numbers notwithstanding, this edition was notable for the high quality of the trade professionals. Although, often for economic and organisational reasons, some companies have been reducing the size of their visiting teams for some seasons now, in terms of quality, it is the most influential decision makers, creative professionals and purchasing executives who are attending.