Recent edition of Pitti Immagine Uomo 94 once more proves fashion and football go hand in hand. The prominent trade show, which will open this June in Florence, is set to present "Fanatic Feelings Fashion Plays Football”, giving importance to the impact the sport has had on the world of men's fashion. A broad multimedia presentation that will highlight the pioneering impact football has had on the world of men’s fashion.
The exhibit is the third installment of a collaboration between the Fondazione Pitti Immagine Discovery and the Museo della Moda e del Costume di Palazzo Pitti. The exhibition will examine the crossover between tailoring and sportswear, football stars and fashion designers, which has been curated by Markus Ebner, founder of German fashion magazines Achtung Mode and Sepp Football Fashion and contemporary art critic Francesco Bonami.
The show will feature Karl Lagerfeld and Hiroshi Tanabe illustrations of famous players, an extensive look into the "Sepp Football Fashion" archives, and screenings of the documentary "Zidane: A 21st century portrait." Designers create football team uniforms or entire collections inspired by the sport, footballers take front row seats at fashion shows or even star as models in campaigns.
Fanatic Feelings is the third part of the three-year cooperation program between the Fondazione Pitti Immagine Discovery and the Museo della Moda e del Costume di Palazzo Pitti. The vision of a whole season, the football field stretches a different sense of time over an entire season.
