Animal rights organization PETA has urged luxury fashion brand Ralph Lauren to ban both exotic skins and alpaca fleece from its clothing. Ralph Lauren has banned fur, angora wool and mohair in the past, off the back of PETA exposés highlighting cases of gross misconduct. More recent investigate work by the organization has demonstrated that such instances of violence are apparent in both exotic animal farms and those breeding alpacas.
Recently, both Uniqlo and Marks & Spencer banned alpaca wool from their apparel lines after the largest farm of its kind in Peru, Mallkini, was found to tie alpacas to stretching devices, almost dislocating limbs, before roughly shearing them.
Brands such as Chanel, Diane von Furstenberg, Jil Sander, Vivienne Westwood, and Brooks Brothers have all subsequently banned exotic skins. According to a survey by YouGov and Commissioned by Human Society International, consumers deem brands using animal product as being unethical, cruel and out of touch. Only three per cent of participants in this survey said they would wear real fur.