Milano Unica World concluded its cycle for 2015 following the success of the Shanghai VIII edition. Numerous projects for New Year are already in the making, increasing the spotlight on Milano Unica exhibitors. New textile/accessories trends will provide inspiration and substance to the production and serve as guidelines for designers regarding fabric choices. Meanwhile, the organisers say that a sort of synergy has developed between supply and demand, transforming matter and then consolidating it into shape.

“It is the law of elective visions that links the northern and southern parts of the world, making up the DNA of the S/S ‘17 trends” explains Stefano Fadda, Art Director of Milano Unica.

Trend research remains fundamental for Ercole Botto Poala, new President of Milano Unica, who says, “Despite social influence that winks to seasonless and genderless, colour and fabric trends, blend and research inspiration and important events that inspire collections, have always and will always exist.”

Firms are often influenced by the rapid and superficial rhythm of production, while the concept that only a profound creative process can invent solid and long-lasting ideas for the future remains constant. “Ideas are consolidated in the Trend Area of Milano Unica, an essential section in the heart of the tradeshow, where economic and creative efforts are formulated to provide clients with optimum service,” asserts Massimo Mosiello, General Manager of Milano Unica.

Four themes are proposed which can either coexist in one unique, intricate interpretation or evolve separately with the aim of satisfying creative and business demands for all sector operators. They are - Abyss - Depth as an inspiration, Nature and Artifice - A mosaic of real and artificial geometric landscapes, Africa Punk - Primitive and natural urban fabric and Pycho Bit - A hallucinatory trip into arithmetic progression.

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