US-based Cone Denim’s new fabric is a combination of spandex, polyester and cotton. This gives stretch while maintaining its shape. Manufacturers like Levi’s and Old Navy along with smaller designer brands have picked it up and incorporated it into both women's and men's jeans.
Ten years ago, Cone Denim noticed that more women were wearing leggings, so the company invested millions in developing fabrics that would help jeans makers compete. The amount of stretch put into the jeans has been increased. The shift comes at a time when there’s not just demand for comfort but also 1970s skin-tight jeans are back in fashion. After taking a dip for a few years in a row, jeans sales are expected to rise more than two per cent in 2017.
Cone Denim, has been a leading supplier of denim fabrics to top apparel brands since 1891. It offers vintage, selvage, and rigid and stretch denims. Cone Denim’s Sustainblue Collection is an environment-friendly collection comprising constructions using recycled cotton, recycled polyester and sustainable yarns. S-Gene delivers stretch and recovery without sacrificing soft hand feel. Cone Denim is synonymous with authenticity and innovation. Its global platforms include denim operations in the United States, Mexico and China.
