Wells Fargo predicts Yeezy Gap will generate almost $1 billion in sales for the retailer in 2022. As per a survey by Wells Fargo analyst Ike Boruchow in collaboration with data firm Guidepoint, of the 530 Gap shoppers 64 per cent said they plan to purchase items from the heavily-hyped collaboration, with the average surveyed shopper likely to shell out nearly $180 in the first year of the collection’s debut.

Of the surveyed 470 non-Gap shoppers, 23 per cent said that they will likely buy from the collection and spend an average $126 in the first year. Within the group of people who do not currently shop at Gap but plan to buy Yeezy products, Wells Fargo found 75 per cent expect to purchase other Gap products while shopping. The Yeezy Gap collection, which currently consists exclusively of a $200 blue recycled nylon puffer jacket that dropped in June – could drive up to $990 million in sales for Gap in fiscal 2022, and boost earnings by roughly 50 cents per share. That nearly-$1 billion sales figure is notably higher than one floated by UBS in March, which stated that Gap expects its Yeezy line of modern, elevated basics” to exceed $150 million in sales in its first full year in 2022.