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Woolmark and Max Mara develop wool denim

Max Mara and Woolmark have developed an innovative wool denim line. Max Mara has always chosen Merino wool as the fiber of excellence for its collections and this season pushed the boundaries on traditional uses of wool - such as fine tailoring, heavy coats and knitwear - to showcase a different approach for the fiber and celebrate its innate versatility.

The brand has utilised innovative 100 per cent wool denim fabrics that replicate the look and style of traditional denim - retaining the traditional 3/1 weave, but have added benefits thanks to the natural qualities of merino wool, including increased softness, warmth and resistance to wrinkles.

The twisted, strong wool yarns have been dyed with ecological dyes to imitate natural indigo and have been tested against the stringent guidelines to gain the Woolmark certification.

Merino wool is a luxurious, natural fiber and Max Mara’s latest autumn/winter collection highlights wool’s modernity and global relevance in high-end fashion. Woolmark has provided Max Mara in-depth training and education on the natural benefits and innate versatility of merino wool. The two brands have planned a global road show that will cover Milan, Moscow, London, Sydney and Beijing.

Woolmark is the global authority on wool.