"The autumn edition of CHIC Shanghai from 25 to 27 September 2019 ended on a successful note. The exhibition recorded 698 exhibitors and 718 brands from 10 countries and 54,202 trade visitors. The exhibitors displayed their new collections on 62,000 square meters at the National Exhibition & Convention Center. CHIC is owned by Beijing Fashion Expo Co and China World Exhibitions, supported by the China National Garment Association, the Sub-Council of the Textile Industry (CCPIT) and the China World Trade Center."
The autumn edition of CHIC Shanghai from 25 to 27 September 2019 ended on a successful note. The exhibition recorded 698 exhibitors and 718 brands from 10 countries and 54,202 trade visitors. The exhibitors displayed their new collections on 62,000 square meters at the National Exhibition & Convention Center. CHIC is owned by Beijing Fashion Expo Co and China World Exhibitions, supported by the China National Garment Association, the Sub-Council of the Textile Industry (CCPIT) and the China World Trade Center.
Ten clearly structured trade fair segments showcased the entire spectrum of fashion and lifestyle at the CHIC exhibition. These segments included New Look (Womenswear), Impulses (Designer), Urban View (Menswear), Chic Tailoring (Bespoke), Heritage (Leather and Fur), Chic Kidz, Chic Young Blood (Young Up-And-Coming Streetwear Labels), Secret Stars (Accessories), Bags & Shoes and Future Link (Innovative Developments For The Fashion Industry).
Focus on bespoke fashion
The New Look segment featured around 80 exhibitors who were mainly womens wear brands. The segment featured renowned exhibitors such as Jore Baudry.
Menswear featured prominently in the Chic Tailoring segment which showcased classic men's fashion, smart casuals with a growing denim component and bespoke collections. Solosali, one of the most popular Bespoke labels in China, received a great deal of attention in this segment
Launch of new label at Impulses
Impulses, the design department of CHIC, showcased designers such as Feng Sansan who presented his current collections for women, men and children with traditional Chinese elements. Designer Maggie Ma used the platform to launch her label Maggie Ma which is aimed at the younger target group. Further highlights for the visitors of Impulses were MAO MART homme, exclusive designer collection for women and Wei Jianfei, winner of the CHIC Market Potential Award.
In the Fashion Journey international section, the Korean show-in show Preview in China with 38 brands organised by the Korean Federation of Textile Industries (KOFOTI) presented their satisfaction with the professionalism of the CHIC exhibition platform.
Positive response for leather and fur collections
The leather and fur collections of the ten participants in the Hong Kong Fur Association Pavilion met with a positive response from agents and wholesalers from all over China, even distributors of luxury brands were interested in future collaborations.
Spotlight on Poland
The Polish brands Kids on the Moon and booso used CHIC KIDZ as an entry point into the Chinese consumer market, as did Mimozah Kids from Canada. Mishka Matreshka from Laboratory in Russia also took the first step to China as part of CHIC and received very positive feedback from potential business partners with the manga style of their shirts.
In the area of CHIC Bags & Shoes, Glamoursy from Poland presented an exclusive shoe collection and so did the young shoe and bag label Inyati from Germany.
Industry topics at Chic Talk
The Chic Talk which deliberated on topics such as ‘E-Marketing in Social Networks’, ‘Responsible Development Conference and Integration of Industry and Banks in the Chinese Textile and Apparel Industry’, ‘Digital Traffic, Reshaping Retail - Omni Channel Digital Innovation Forum’, WGSN's Trend Preview The theme "A / W 20/21 Women's Wear Forecast & Buyers" and the opening ceremony of the Lining Cup, was well attended by visitors and exhibitors alike.
