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Welspun: Continues to lead with renewed focus on sustainability and CSR

"One of the most important of the company’s investments includes the launch of Wel-Trak™ - a patented, end-to-end traceability process that ensures that customers can trace the origin of the cotton raw materials throughout the supply chain from farm to retail shelf. Welspun also entered into a tie-up with Oritain Global, a world leader in the use of scientific traceability to determine provenance of food, beverages, pharmaceuticals and cotton fibre. This partnership uses chemical fingerprinting to identify the origin of the cotton fibre used for its home textile products. Oritain has created a database of unique ‘chemical fingerprints’ for special cotton growing areas such as Egyptian, US Supima and Australian cotton. This will be extended to include Organic and American Upland cottons. This database enables Oritain to verify a sample against its stated origin. Using this method, Welspun can conduct tests at various stages of its manufacturing process and ensure the authenticity of its final products."

 

Welspun Continues to lead with renewed focus on sustainability and CSR 002Even though Welspun reported a decline in earnings in the Q3 of FY 2017-18, the company is optimistic about business in 2018. Operating mainly in the global markets like the US, Canada, UK, Europe and Japan, Welspun has a distribution network in over 50 countries. It supplies to 17 of the top 30 global retailers like: Bed Bath & Beyond, Costco, Kohl’s, Walmart and Macy’s, to name a few. A customer-centric organisation, Welspun India aims to consistently deliver on the promise of excellence. The company has made many interesting strategic investments that includes a new state-of-the art warehousing facility in the US East Coast for future-ready supply chain.

Transparency in supply chain

One of the most important of the company’s investments includes the launch of Wel-Trak™ - a patented, end-to-end traceability process that ensures thatWelspun Continues to lead with renewed focus on sustainability and CSR 001 customers can trace the origin of the cotton raw materials throughout the supply chain from farm to retail shelf. Welspun also entered into a tie-up with Oritain Global, a world leader in the use of scientific traceability to determine provenance of food, beverages, pharmaceuticals and cotton fibre. This partnership uses chemical fingerprinting to identify the origin of the cotton fibre used for its home textile products. Oritain has created a database of unique ‘chemical fingerprints’ for special cotton growing areas such as Egyptian, US Supima and Australian cotton. This will be extended to include Organic and American Upland cottons. This database enables Oritain to verify a sample against its stated origin. Using this method, Welspun can conduct tests at various stages of its manufacturing process and ensure the authenticity of its final products.

Owner of two of Asia’s top vertically integrated manufacturing facilities in Vapi and Anjar, Welspun has chalked out numerous plans for the future. The group recently invested in a Rs 1,261-crore technical textile project, Welspun Flooring in Telangana. The project involves manufacturing of floor covering carpets and luxury vinyl tiles.

CSR & Sustainability initiatives

CSR and sustainability are two core initiatives taken up by the company. Its manufacturing facilities boast of zero discharge facilities with high water and energy efficiency. The group has also undertaken several initiatives for integrated rural development. The women upcycle waste fabric from the company’s Anjar manufacturing unit is used to create handcrafted one-of-a-kind quilts, decorative pillows, and other bedding accessories under the brand ‘Spun’ and can be found on the shelves of top retailers across the globe. Creating over 2,00,000 products annually, Welspun provides financial stability to around 600 women and their families involved with the initiative. The company has also partnered Walmart’s Swasti Foundation for Women Empowerment and Training. So far, it has successfully trained 2,335 women in foundation level courses and over 500 in advanced level courses. And to reduce dependency on the Narmada river, the group set up 30-mid waste water treatment facility at Anjar. The company installed community based RO plants across eight villages in Anjar and three villages in Vapi, providing pure drinking water to over 10,000 villagers. A strong believer in sustainable business, Welspun India has launched Welspun 2.0 to create customer delight through innovative offerings and building a robust business. . The group is collaborating and exchanging ideas across the value chain to create sustainable solutions that will have a positive long-term impact.

 
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