American Vogue and CFDA had launched a fundraising initiative last month called ‘A Common Thread’ to relay the struggles and plight of those in the fashion community that have been deeply impacted by the onset of the pandemic.

The initiative had many designers turn in their videos, describing the impact on their personal and professional lives. Each video has a link at the bottom leading the viewer to the platform where they can donate to ‘A Common Thread’ to support the fashion community.

In the latest development, Vogue has partnered with Amazon to sell a special selection of garments made by 20 designers on its platform. The wide reach of Amazon will help these designers gain more visibility as they are struggling during the lockdowns.

The designers that will be part of this platform will be able to set their own prices and pay a referral fee to Amazon. If the Amazon Vogue store catches attention, it may become a new opportunity for brands to sell their products as up till now, Amazon only catered to the masses. Vogue store will likely serve a niche population. ‘A Common Thread’ has already raised l$ 4.3 million, with the first distribution to be made by the end of May and the second by mid-June.