Mango continues to boost its presence in the Turkish market with the inauguration of a new 520-sq-m boutique at the Novada Edremit Shopping Centre. This opening aligns with the company’s broader 2024–2026 4E Strategic Plan, which prioritizes a high-growth trajectory across both physical and digital retail channels. Following a year of robust performance in 2025, during which the Turkish market delivered a near 20 per cent growth in turnover, the brand is targeting the addition of approximately ten new points of sale within the country throughout 2026. This aggressive expansion strategy is specifically focused on strengthening the company's footprint in key urban centers such as Istanbul and Ankara.
Modernizing the in-store consumer experience
Beyond new store openings, Mango is systematically upgrading its existing network through the implementation of its ‘New Med’ retail concept. This design philosophy reinterprets the traditional retail space as a Mediterranean home, utilizing warm tones, sustainable materials, and handcrafted elements to foster a more intimate shopping environment. By 2026-end, the company expects to complete five major refurbishments, ensuring that its brick-and-mortar assets mirror the brand’s premium Mediterranean heritage. Our investment in these new stores is a clear reflection of our long-term commitment to the Turkish market and our confidence in the local consumer, notes Huseyin Golcuk, International Retail Director - MENAI, Turkey, and Asia.
Financial performance and strategic outlook
The expansion efforts are supported by a record fiscal performance. In 2025, the Mango Fashion Group reported a 13 per cent increase in turnover, reaching a record €3.8 billion globally, with an 11 per cent rise in net profit to €242 million. The company is currently reinvesting these gains into technological infrastructure, logistics, and store network optimizations. By balancing an omnichannel model - where digital sales account for one-third of total turnover - with strategic physical expansion, Mango is effectively consolidating its status as a top-tier performer in the international fashion landscape.
Emphasizing sustainable innovation
Mango is a global fashion retailer specializing in women's, men's, kids', and home collections. Operating in over 120 markets, it emphasizes Mediterranean-inspired design and sustainable innovation. The company maintains a strong omnichannel growth strategy and recently achieved record annual sales of €3.8 billion. Founded in 1984 in Barcelona, Spain.
