Victoria's Secret will bring back its iconic fashion show in a "new edition". The brand will invest in marketing expenditure to promote the new edition of the show, as well as to drive business at the top of the funnel.

The Victoria's Secret fashion show was cancelled in 2019 as part of an effort to "transform the marketing of Victoria's Secret," following criticism for its lack of inclusivity and promotion of detrimental beauty standards. In 2021, Victoria's Secret parted ways with its "Angels" models and welcomed new advocates for the brand, including sportsmen, activists, and actors, as part of its redesign.

Victoria's Secret has faced numerous criticisms in recent years, including a controversy over remarks made by the company's former chief marketing officer in 2018, and allegations of "misogyny, bullying, and harassment" at the company in a New York Times article in 2020.