More and more brands are using hemp fiber in their collections. These include brands like Armani, Ralph Lauren, Calvin Klein, Nike and Patagonia. In Mumbai, Boheco has been working with policy makers, scientists and farmer groups to position India in the exploding cannabis space worldwide. They are researching on the wild cannabis that is widespread in North India to standardise low THC seeds that could eventually be used to grow industrial hemp within the country’s legal stipulations.
Boheco has developed hemp denim in conjunction with Arvind Mills. The brand is also working with IIT Delhi on technology to process hemp fibres from the plant and has also launched two hemp fabric brands. Brand Label B sells hemp clothing at affordable prices via Boheco.org and is present in 10 boutiques across the country including Creo in Mumbai, People Tree in Goa and Mo Studio in Ahmedabad. The second label is called Hemp Fabric Lab.
