In H1 ’21, US’ underwear imports increased 7.52 per cent to $2.01 billion from $1.86 billion in H1 ’19, reports Apparel Resources. Compared to H1’20, US’ import values surged by 70.96 per cent indicating market of underwear in the country is on an upward trajectory. India’s contribution grew 9.26 per cent and clocked om $176.70 million in revenues in total US underwear imports.
As per IBIS world, the US’ lingerie market is projected to grow over 4.4o per cent from 2021 as changing lifestyle of US women consumers is incurring increased spending on fitness and related accessories, which has positively impacted the market growth. US’ import of shapewear was up 11.70 per cent in H1’21 touching $ 1.37 billion as compared to $1.23 billion in H1 ’19. The availability of a wide range of products, such as control camisoles, corsets, body shapers, singlets, and body briefs, is likely to boost the market growth even more in the US in months to come. India shipped $21.65 million worth of foundation garments to the US in H1 ’21, noting a significant decline of 47.87 per cent as compared to $41.53 million that it had clocked in H1 ’19.
The US crossed pre-COVID levels in kid’s wear import valued at $1.10 billion during the first six-month of 2021, as compared to $1.05 billion in H1 ’19, increasing by 4.89 per cent. The growth is attributed to rising momentum in back-to-school shopping in the US, before that the growth came from clothing purchased by parents for their kids’ virtual classes.
Nightwear imports touched $870.07 million in H1 ’21, up 38.50 per cent from H1 ’20 when the value stood at just $ 628.19 million. Import of dressing gowns increased 7.30 per cent to $284.93 million from H1’19. India’s exported dressing gowns worth $ 3.37 million to the US in H1 ’21, a 10 per cent decline from H1 ’19.