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US online apparel sales grow 98.4 per cent

Recent data from eShopWorld shows, April’s year-over-year apparel orders in the US grew by 98.4 per cent followed by sporting equipment with 96.2 percent growth in order volume, and footwear which saw 60.2 per cent growth in order volume. The categories continued to see growth in the first half of May at 118 percent growth, 58.5 per cent growth and 106.6 per cent growth year-over-year, respectively.

Many brands in these categories experienced exponential sales during this time. Brands that reacted quickly to properly address international markets during the pandemic saw the most growth. Companies that were able to offer easy availability through e-commerce were able to effectively and efficiently acquire a larger share of the market with new audiences.

The top 10 countries that consumed US brands for April year-over-year included Israel, Ireland, New Zealand, Canada, United Arab Emirates, Chile, Australia, Belgium, Switzerland and France, ranging from 92 to 178 percent growth in order volume. Returns from e-commerce consumers also lowered during this period.