The US wants to increase its trade with Pakistan four-fold. This doubtless means increasing US exports but Pakistan needs a significant boost to its export economy before it is in a position to increase its purchases significantly. Pakistan’s exports contracted by 0.2 per cent year over year in the 12 months to May 31, following a 0.9 per cent annual decline in the prior three years. The US accounted for 16.6 per cent of the total, and managed to increase by 5.8 per cent in the past 12 months.
The major challenge in increasing imports from Pakistan will lie in either diversifying its exports to the US, or significantly eating into the market share of other countries supplying the US. In aggregate the apparel and textile industries accounted for 37.8 per cent and 35.1 per cent respectively of all US imports from Pakistan in the 12 months to May 31. Given Pakistan accounted for just 1.7 per cent of US apparel imports and 8.4 per cent of textiles there may well be room for increased market share.
Levi Strauss’ imports of apparel and textiles from Pakistan in the second quarter rose 101.5 per cent. JC Penney’s imports rose 13.3 per cent while Adidas’ imports grew by 9.9 per cent.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Global cotton enters a deficit year in 2026 as supply drop meets logistics risk
The global cotton economy has entered a fragile and sensitive phase. Early projections for the 2026-27 season suggest that world... Read more
India’s textile trade gets a Pacific push as New Zealand FTA removes tariff barr…
India and New Zealand have inked a ‘once-in-a-generation’ Free Trade Agreement (FTA), one that will have a profound impact on... Read more
Lululemon’s world-first nylon circularity push signals a new apparel arms race
The global apparel industry’s circularity narrative is entering a more technically demanding phase. Polyester recycling once the flagship of sustainable... Read more
Beyond the DTC Rush: Levi’s hybrid channel strategy sets a new retail benchmark
The global apparel sector is entering a phase where channel strategy is no longer a tactical lever but a core... Read more
The New Rules of Resale: EPR turning secondhand into fashion’s strategic growth …
The global fashion industry is facing a decisive regulatory and commercial reset. What began as a sustainability narrative around reuse... Read more
The 2027 Mandate: Why denim’s future hinges on verifiable data
For decades, the global denim industry has relied on a narrative of durability, heritage, and authenticity. That narrative is now... Read more
Europe’s textile core unravels as costs, imports and policy pressure bite
Europe’s textile and apparel sector, long seen as a benchmark for craftsmanship and industrial depth, is slipping into a prolonged... Read more
Automation, innovation, regulation are the forces shaping textiles in 2026
The global textile sector has entered a new era. Early 2026 saw the industry breach a $1.06 trillion valuation, reflecting... Read more
The new Brussels rulebook, every EU apparel order is now a balance-sheet risk
The humble export order sheet is undergoing a transformation. What was once a straightforward commercial instrument: SKU, volume, FOB price,... Read more
Why 2026-27 could be a defining cotton year for India’s farm-to-fashion economy
The global cotton economy is entering a more constrained phase, and for India, the implications run far beyond the farm... Read more












