According to key findings from a new study of 2,000 shoppers, who were polled as part of tech company True Fit’s ‘Fashion Derailed’ report, 77 per cent women choose not to purchase clothing online as they are unsure of what size to buy. Meanwhile half of them purposely avoid certain retailers due to their unpredictable fits and sizing.
The research also estimated that Brits amass £32,951 worth of unworn clothing in their wardrobes over their lifetime, primarily due to difficulties in choosing the right size when shopping online. Mintel data estimates British women spend £29.4 billion on clothing this year, though 45 per cent of female shoppers in the UK admit to buying clothes online which they never wear and 44 per cent acknowledged that they wore an item they online only once in their lifetime.
As per a study, Britishers admit they only wear three-quarters of the clothing in their wardrobes while online jeans top the list for both men and women as the trickiest fashion item to buy online. Trousers, boots, dresses, and heels complete the top five lists of fashion items that prove most difficult to buy online.
