The British Heart Foundation is appealing to retailers and brands with end of line or surplus stock to donate items to help raise funds for its research. The charity is also urging more textile brands to join the Textiles 2030 initiative to help create a more sustainable, circular textile industry. Textiles 2030, launched in November 2020, is a voluntary agreement that aims at bringing together UK fashion and textile organisations to accelerate progress towards a circular economy and climate action within the textiles industry.

BHF already works with several high-profile retailers, such as Marks and Spencer, and runs a successful brand partnership program. This means the charity’s partners donate stock that can be sold in the BHF’s 712 shops across the UK. BHF has a network of vans that can collect any large amounts of stock directly from retailers nationwide. This year, by selling over seven million pieces of preloved women’s and men’s clothing the foundation aims at saving almost 14,000 tons of clothing from going to waste, while raising millions of pounds for life saving research. BHF wants to continue to collaborate with other fashion and textile brands who can support the British Heart Foundation’s vital work by simply donating their unwanted stock