A global leader in home textiles, Trident Group has forayed into UK with an aim to capture a significant share of the lucrative $6.68 billion UK home textile market.
This expansion of the group across the UK and Europe is being spearheaded by the its European subsidiary, Trident Europe with the launch of a new premium brand, Trident Threads. A design-driven initiative crafted for the modern, sustainability-conscious global consumer, this brand specifically targets the luxury segment. It offers a refined collection of luxurious bed and bath linens, blending timeless craftsmanship with contemporary design sensibilities.
This increasing consumer preference for eco-friendly products perfectly aligns with Trident's sustainable bed and bath linen range, which is well-suited for the discerning British consumer interested in circular textiles. These products are soon expected to be available as private labels across renowned UK retail chains.
Andrew Kingsley, CEO, Home Textiles International Marketing UK & Europe, emphasizes, blending Indian manufacturing excellence with European design sensibilities, Trident Threads represents a bold shift from traditional supply to a brand-led, innovation-first model. Our new product line, encompassing yarn, bath and bed linen, and eco-packaging, prioritizes performance, aesthetic value, and low-impact production consistent with circularity principles. This expansion leverages the evolving UK–India Free Trade Agreement, enhancing bilateral market access and reinforcing Trident's commitment to ethical, efficient trade.
