Tommy Hilfiger has named musical duo, Grammy award-winning pair, Andrew Taggart and Alex Pall of the music group, The Chainsmokers as its new global menswear ambassadors. The Chainsmokers, will appear as the new global brand ambassadors beginning Fall ’17. The advertisements will feature a limited edition co-branded item as well as Tommy Hilfiger Tailored garments and the brand’s sportswear lines.

Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe says that Tommy’s pioneering approach to fusing fashion and music is part of menswear heritage and the partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience. The brand will be seen all over the world.

Talking about the brand Tommy Hilfiger is one of the first designers to blend fashion and celebrity, and dressed young artists. The brand also sponsored tours for the likes of Britney Spears and Lenny Kravitz, and featured musicians such David Bowie and Beyoncé in advertising campaigns.