VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories has appointed Todd Dalhausser, Brand President, Altra®, effective immediately. He will report to Steve Murray, Vice President, Strategic Products.
Dalhausser was earlier employed with Wolverine Worldwide, where he served as Senior Vice President of Sales for Saucony North America, one of the leading brands in the Running Specialty sector. He managed Saucony/Hind’s apparel business, where he oversaw design, development and product merchandising. He also held similar positions for both Vans® and Reebok.
The appointment of Dalhausser as President of the Altra® brand provides an opportunity for Brian Beckstead, co-founder of Altra®, to assume a new role as Founder and Chief Marketing Officer. In this role, Beckstead will be responsible for all Product and Marketing for the brand. Beckstead will report to Dalhausser.
