Timberland has recently hired a new global creative director, British designer Christopher Raeburn. The US brand took advantage of the launch of its collaboration with Raeburn - a ready-to-wear apparel line for this autumn - to announce the appointment.

Working with Raeburn, Timberland wants to push its Corporate Social Responsibility strategy further, adopting a “holistic approach” which will encompass all product categories, as well as marketing and retail initiatives. The company is keen to develop more eco-responsible sourcing and come across as a more inclusive brand, with an emphasis on shared values.. The first full Timberland collection designed by Raeburn will be launched for the Autumn/Winter 2020.

Raeburn, 36, set up his fashion design studio in 2009. Since then, he has been engaged in favour of ethical, sustainable fashion, and his design ethos encompasses three key pillars – Remade, Reduced, Recycled. Raeburn shows his collections in London, and previously collaborated with Victorinox in 2010 and Moncler in 2012.

The first Christopher Raeburn x Timberland capsule collection was presented at the London Fashion Week at the start of 2018, and has been available since last Saturday in Timberland stores and on the US brand’s e-shop.