Stepping forward into an innovative AW23/24 season trend forecast, US-based manufacture of exceptional fibre and technology solutions The Lycra Company is looking at changing the legwear fashion segment. With trend forecasting experts from Stijlinstituut Amsterdam, the company each year presents a prediction of cutting-edge trends through a capsule collection highlighting the latest legwear innovations, based on scientific technologies. “In a post-pandemic world where many live with one foot in the physical reality and the other in our digital communities, technology and creativity are key in defining new identities. This year’s forecast looks at how this, in turn, enables fashion and legwear to express individuality and foster brands to become more diverse and imaginative,” says Sybille Bald, Strategic Marketing Director for legwear at The Lycra Company.
Four key trends in legwear fashion
Keeping changing style trends of the modern global woman in mind, The Lycra Company and Stijlinstituut Amsterdam together have showcased the following four key themes that of fashion legwear and addresses the needs of today’s women:
Manmade: This trend is inspired by nature and perfected by science, this trend showcases a simulated feel of nature with its three key looks of Fossil, Camouflage and Organic Tech and Algae Cool. While the Fossil Camouflage key look is texture, combined with practical functionality as the Lycra Soft Comfort technology offers the ultimate all-day comfort and the Coolmax toughFX technology transports moisture away from the body with permanent evaporative cooling, plus rugged durability. Look 2 of Organic Tech, uses high-performance materials such as Lycra Shaping technology with Lycra Adaptiv fibre to bring comfort with smooth, yet firm support. Look 3 of Algae Cool which uses Lycra Xceptionelle technology as a patented garment construction that enables the creation of hosiery with no sewn-in panels and anti-friction zones, accommodating larger and more fashionable silhouettes.
Empowered: Fearlessness, confidence and inclusivity are the core of this legwear collection that embodies women’s empowerment. Look 1 of the Women Domination range has designs that utilise technologies to improve inclusivity with Lycra Made To Fit You technology that provides the perfect stay stay-in-place for all thigh sizes with no digging in and red marks. Look 2 is of Canvas Skin with canvas body art as an expression of body ownership with sheer designs with a tattoo effect and 3D stretch from Lycra Super Summer Sheer technology.
Reconfigured: This trend is all about re-creating craft traditions for modern women and creating styles that go beyond one season with their own story to tell. Look 1 is the New Collective range made from 100 per cent post-consumer recycled resources with Coolmax EcoMade PRO technology as well as Lycra Adaptability. Look 2 is of Hippie Origin that is recycled, upcycled and reused with designers looking at ways to create and breathe new life into old fashion items and uses Lycra Xtra Life fibre to deliver long-lasting comfort, fit and shape. Look 3 is Art Fair which reconnects with traditional crafts such as knitting while using 100 per cent post-consumer textile waste with the e Coolmax EcoMade All Season technology keeps the wearer comfortable everywhere.
Hybradised: In this collection, the designers reveal the potential of virtual and augmented realities with four main looks. Look 1 is of AI Design, where designers find ways to work with AI to enrich practices through aesthetic and creative imagination with the key technology of Lycra FitSense technology offers compression across targeted power zones. Look 2 is of Meta World targeting digital consumers with key technologies of Lycra freshFX with HeiQ technology that gives comfort, fit and shape with freshness and hygiene applications..Look 3 is the Virtual Team that uses digital design to re-model real-world clothing, where Lycra Energize fibres delivers graduated compression, helps to enhance muscle recovery, and protects against injuries. The Lycra Company’s innovative AW23/24 fashion portfolio is set to rock the post-pandemic world with the company hoping to make great strides in expressing a woman’s individuality through her clothes as well as fostering global brands to become more diverse and imaginative.