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Saturday, 24 April 2021 17:28

Sudanese-born model creates new collection with Weekend Max Mara

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Sudanese-born model Alek Wek has developed a colorful new capsule collection with Weekend Max Mara.

The Sudanese-born model worked with Max Mara’s in-house design team in Reggio Emilia to create the collection, a blend of her African roots, cosmopolitan lifestyle and artistic eye.

As per Fashion Network, the collection is an infusion of African culture with a London calling vibe and a touch of Boho. The fall/winter 2021 collection reaches retail shelves in September.

Weekend Max Mara was launched in 1983 as a casual outdoors weekend collection, but has evolved into an authentic Italian lifestyle brand with a distinct identity.

Wek’s take on Weekend Max Mara values includes softly tailored coats; sleeveless shearling vests over draped and flouncy dresses; sleeveless jumpsuits and high-rise flared jeans. Knits are rich and cold-weather perfect while a velvet coat that channels a vintage feel is a handsome highlight of the capsule.

Wek is the latest personality to collaborate with Weekend Max Mara, which previously launched collabs with Lucinda Chambers, long-time fashion director of British Vogue; Oscar-winning costume designer Gabriella Pescucci; and American artist Richard Saja inspired by the historical Royal Ascot races.