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India: Smriti Irani announces new project with NIFT

The minister for textiles, Smriti Irani, announced a new project with the National Institute of Fashion Technology (NIFT) in Chennai to create India-specific fashion trend forecasting. The project will use Artificial Intelligence and Machine Learning techniques to forecast fashion trends specifically for the Indian fashion market. While before international agencies would dominate the market and merely adapt their Western trend forecasts for the Indian market, this project aims to start with India to forecast more accurately.

The project also aims to account for the diversity in trends within India itself. NIFT students will work with local artisans to understand trends as well as with technology. The project is an attempt to consolidate indigenous data.