Singapore Fashion Week (SGFW) was held from October 26 to 28, 2017. This edition veered away from a full-on focus on runway shows and introduced a series of fashion technology talks. More than 20 speakers discussed ideas and issues revolving around digital marketing, developments in technology and the changing face of retail, as well as how all of these could impact the fashion industry.
Some common themes throughout the talks were on: the impact of disruptive technology on the fashion industry, brands in an omni-channel world and how investors see fashion developments in artificial intelligence might change the industry, how the new face of marketing involves striving to use data intelligently and the role of digital influencers in marketing.
The talk on ‘Zipcode’, attracted around 500 participants. Speakers included local clothing labels Love, Bonito's co-founder Rachel Lim, who discussed her online and offline retail experiences; Goldman Sachs' Southeast Asian head of media and technology investment banking Andy Tai, who shared his thoughts on what investors are looking for; New York designer Jason Wu, who showed his spring 2018 collection and spoke about how he started his eponymous label, adapting to the many ways in which fashion is viewed and consumed, including online, and how he thought designers could make their runway shows stand out.
