Chinese fashion brand Shein is re-entering the Indian market through marketplace Amazon. As per a Live Mint report, Amazon Fashion has listed Shein as part of its Prime Day 2021 sale that will go live between July 26 and 27.

Shein had become popular among Gen-Z and millennial shoppers who shipped orders from the site mainly because of low prices and trendy fashion. In 2019, the site had to temporarily stop shipping orders and initiate customer refunds after a crackdown by Mumbai Customs' department over allegations that Chinese shopping sites were paying lower duties than actually due. Over 500 parcels belonging to Shein and Club House were then seized.

In June 2020, the Indian government banned several widely popular Chinese apps in India in the aftermath of escalating tensions on the Indo-China border. These included TikTok, Weibo, WeChat, AliExpress, Shein, CamScanner among others. The apps were directed to be removed from Google Playstore and Apple App Store.