The British Fashion Council will launch a showcase of British brands during Shanghai Fashion Week, March 27 to April 3, 2019. A series of events will be hosted with key industry partners to celebrate British design talent in the market. The project is part of the British Fashion Council’s China Partnerships Strategy, which aims to solidify the organisation’s commitment to making access to the Chinese market easier for British designer businesses by supporting talent through networking, content and access partnerships and business support. The British Fashion Council will also celebrate British designer businesses that are already in the market.

Designers will have the opportunity to meet not only with key retailers from China and the wider Asian region but also media, stylists, key opinion leaders, creative industry influencers and high-net worth individuals. The legacy from the March 2019 activation is to pave the way to involving a larger number of designers with the support of new and existing commercial partners.

Shanghai Fashion Weekend is a consumer-oriented fashion event. With 15 years of nurturing and growing the industry, Shanghai Fashion Week has established a comprehensive fashion ecosystem that stimulates industry parties to create progressive and energetic events. Features include exhibitions of works, trade, and promotion of fashion consumption.