The deadline for submitting the second round of bids for purchase of sports brand Reebok from parent company Adidas, has been set on August 02. As per Women’s Wear Daily, Adidas hopes to complete the sale deal by the end of this year.

One of the potential buyers for Reebok includes brand management firm headed by Jamie Salter, the Authentic Brands Group. The group already controls the intellectual property of Shaquille O’Neal, the brand’s ambassador during the 1990s.

Another potential bidder for Reebok is WHP Global, the owner of the Joseph Abboud, Anne Klein and Toys “R” US labels, Headed by Yehuda Shmidman, WHP has received $350 million in equity commitments from funds managed by Oaktree Capital Management

Other private equity firms on the short list to buy Reebok include Advent International, Cerberus Capital Management, CVC Capital Partners and Sycamore Partners.

Adidas bought Reebok for $3.8 billion in 2006 and the price tag now is expected to be around $2.4 billion. In its most recent earnings release on May 7, Adidas only said it has incurred costs of 60 million euros related to the intended divestiture of Reebok in the first quarter, and is reporting all income and expenses for the brand as discontinued operations.