The second COVID wave has posed a lot of challenges for manufacturers in the textile hubs of Tiruppur and Coimbatore. While Coimbatore is the second worst-hit region after Chennai, Tiruppur has also seen a spike in daily new cases over the past few days. Each unit in Tirupur is adopting calibrated measures and adhering to government guidelines, informs Prabhu Damodharan, Convenor, Indian Texpreneurs Federation. As per Hindu Business Line, these units are ready to undergo the short-term pain for long-term gains once key export markets see a revival.

A Sakthivel, Chairman, Apparel Export Promotion Council (AEPC), says, the industry expects the situation to improve soon as key markets — such as the US and Europe — are not under lockdown and orders continue to flow from these regions. Damodharan points out, key consumption markets are witnessing a demand boom and the industry has adequate raw materials and manpower to meet requirements. Organized players have retained migrant laborers and workers by providing them accommodation and making arrangements for early vaccination, he adds.