Alex Lamb, Director, Kilgour advises Savile Row tailors to focus on customization and offering efficient services to customers. In a Drapers Online report, Lamb says, though the diaries of these tailors are filling up, they face a tough road ahead. These tailors have maintained existing customer base with the help of technology, and have even managed to win new customers though Zoom and Face Time consultations.

However, they are unable to conduct business with international clients due to lockdowns. Lamb informs, roughly 30 per cent of his brand’s business comes from overseas clients though its primary base is still domestic. He therefore urges the government to lift restrictions on the sector.

The pandemic has accelerated demand for easier-to-care-for clothing and smart, technical products that will continue to grow within the luxury menswear sector. Tailors need to opt for more technically advanced fabrics, be this more active or waterproof cloths, etc adds Lamb.