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S/S HK Fashion Week highlights Athleisure, Sportswear, Urban Essentials

"The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. The four-day fair is expected to receive some 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion and clothing accessories, fabrics and related professional services. The concept of informality in dressing is adopted feverishly by fast fashion retailers, sports retailers, and even luxury retailers."

 

 

S S HK Fashion Week highlights Athleisure Sportswear

 

The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. The four-day fair is expected to receive some 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion and clothing accessories, fabrics and related professional services. The concept of informality in dressing is adopted feverishly by fast fashion retailers, sports retailers, and even luxury retailers. The concept of informality in dressing is adopted feverishly by fast fashion retailers, sports retailers, and even luxury retailers. The trend to seeking a casual alternative to dressing is becoming more acceptable, amongst others, “athleisure”, which is defined as “casual clothing meant to be worn for both exercising and for general use” has become so popular that it has carved out a niche in the clothing industry. Morgan Stanley's 2015 report estimates that the sportswear industry will represent $83 billion in sales by 2020, or more than 30% growth. The Chinese mainland in particular, attributes the projected growth in the sportswear market to its booming middle class whom are now more aware of maintaining a healthy lifestyle.

S S HK Fashion Week highlights Athleisure Sportswear Urban Essentials

 

The Hong Kong Fashion Weeks will be adding new elements, such as, following the Fall/Winter edition held last January, the two new zones- Fashionable Sportswear and Urban Essentials will again take centre stage at the Spring/Summer edition to encompass sportswear and casualwear respectively. The Thai female fashionable sportswear retailer, Wakingbee offers all kinds of sportswear for yoga, fitness and running as well as leisurewear. The fair is zoned to provide maximum exposure for different sectors of the industry such as high fashion and brand labels, as well as Fabrics and Yarn, Clothing Accessories and Menswear, Bags, Footwear, Gloves, and many more all at a glance.

Fashion parades will be arranged for exhibitors to present their latest collection to buyers to provide more promotional channels. While the fair promises to be the region’s premier sourcing and marketing platform, it is also a golden opportunity for information exchange within the industry. Renowned international trend forecasters, will be invited to unveil the latest trends ahead. Co-organised with Hong Kong Research Institute of Textiles and Apparel (HKRITA) will also be organised. Also, during the fair a networking reception will be arranged.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. The company promotes and organises international exhibitions, conferences and business missions for doing business with China and throughout Asia.

 
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