To maintain the country’s position in the global RMG market, the Readymade Garments Export Council of Egypt (RMGEC) has been striving to increase exports by lowering prices and bearing some of the losses. As per Textile Value Chain, this will help the nation demonstrate strength of its RMG sector besides maintaining sales volume. Last year, Magdy Tolba, Chairman said, international brands’ decision to halt production worldwide has impacted around 350-400 Egyptian garment factories.

To recover losses, the Egyptian Council for Industrialization and Entrepreneurship plans to promote exports by using cutting-edge marketing techniques. The council held several virtual meetings between RMG exporters and international customers from Jordan and Saudi Arabia to discuss Egypt’s export potential.