PVH Europe, the Amsterdam-based global headquarters of Tommy Hilfiger, has signed the Denim Deal, a multi-stakeholder initiative to increase the use of recycled fibers in fashion.
Under the agreement, participating brands will produce a combined 3 million pairs of jeans made with a minimum of 20 percent post-consumer recycled cotton by 2023. Individually, each brand is required to feature a minimum of 5 percent post-consumer recycled cotton in its denim collections.
As per Sourcing Journal, the Denim Deal was established last fall. Businesses across all areas of the jeanswear supply chain, including brands, manufacturers, recycling companies and local governments, are represented in the agreement. Scotch & Soda, Mud Jeans, Kuyichi and Calik Denim were some of the first companies to sign on.
Though it spans just three years, the deal is part of the Netherlands’ larger vision of attaining a circular economy by 2050—and it plans to achieve that goal through extensive work with leaders throughout the textile industry and beyond.
