PVH Corp, owner of a portfolio of iconic brands including Tommy Hilfiger and Calvin Klein plans a phased reopening of its stores in the US and around the world as the company continues to navigate the COVID-19 crisis. So far, the company has opened approximately 180 company-operated stores across all its brands in North America, along with 350 in Europe, 1,000 in Asia, 75 in Australia and four in Brazil. This phased reopening will continue over the next several weeks as additional localities lift restrictions on retail operations and other requirements are met.
PVH Corp also plans to expand its digital connections with its consumers. Tommy Hilfigier will host a May 26 shoppable livestream event across North America and Europe on Tommy.com, featuring stylists and influencers. Calvin Klein launched the Pride campaign -- #Proudinmycalvins -- which explores the different perspectives of the shared experience of the LGBTQ+ community. Van Heusen and IZOD unveiled the new Heritage Brands corporate-responsibility platform on their websites. The company believes its overall digital penetration will continue to increase throughout 2020.
The PVH global leadership team has worked across its businesses and functions on the reopening plan that includes protocols applicable to stores, warehouses and offsite locations designed with health and safety in mind from warehouse through purchase. Protocols in stores include extensive use of masks, reduced occupancy, social-distancing measures, added cleaning procedures, changes to fitting room use and enhanced return policies.
