Prym-Fashion plans to expand its services in the Indian apparel segment. The company will soon open a new fastener finishing facility, known as Prym Fashion India in Chennai. This new facility, which will begin operations in April, will enabel the company’s popular Gripfix fasteners for the children’s and baby wear markets. By stamping the fasteners in Germany and providing made-to-order enamel finishing at Prym Fashion India, the company will reduce lead times to India-based producers of children’s and baby wear by more than 50 percent.
Gripfix is the company’s bestseller in its baby wear range and has a secure five-prong system that neither tears nor comes off. The flat design of Gripfix fasteners maximises comfort, and the company’s commitment to product quality and reliability make them both durable and safe for use with clothing designed for infants and children.
Prym Fashion India will be located within the Chennai Free Trade Zone, allowing the company to export enameled fasteners to apparel manufacturers in South Asia, including Sri Lanka and Bangladesh.