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Project New York and MRket to opens doors

Post NYFW, New York Men's Fashion is coming into its own with strong performance and it will be exciting to see the creative talent in American menswear industry with inspiring collections and trends that will be presented during the Men's Spring/Summer'18 Collections of ‘PROJECT and MRket’. The show will run from July 16 to 18, bringing a distinct approach to fashion trends where menswear designers, legendary brands bound to impress, and designer collections will be on display along with live model catwalk. This event that will be held at the Jacob Javits Center, will have a heightened focus on retailers.

‘PROJECT and MRket’ offers an introspective look into market trends allowing buyers to shop for what's next in menswear lifestyle category presenting new and emerging designers for men. Showcasing brands, including Jean Lorent, Stolen Riches, STANTT and Avenue 33.

PROJECT continues to support and foster emerging designers through its ongoing partnership with Parsons School of Design. The 'Next In Class' program is a unique opportunity for emerging designers as it provides a platform for recent Parsons BFA graduates, arming them with the educational experience and exposure to break into the marketplace.

Additional highlights of the show include: live presentations on July 17th on the floor that will feature Vilebrequin; Jack Victor, Vince, Blue@PROJECT and MOVE. The #BloggerProject presented by Marcus Troy is a curated content experience that bridges the gap between digital influencers and brands. Cadillac returns for the 5th season as the official partner of PROJECT New York providing VIP retailers and media with car service to and from the show.

 
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