Adidas CEO, Bjorn Gulden, has pledged to rebuild the company's core business after the split with Yeezy, which resulted in the end of the lucrative Yeezy sneaker line.

The way forward for Adidas will depend on a variety of factors, including consumer demand, market trends, and the company's internal capabilities and resources. However, it is anticipated, by focusing on its core strengths, reducing inventory levels, and exploring new sustainability initiatives, Adidas can work to rebuild its brand and position itself for long-term success in the sportswear industry.

In addition, Adidas may need to focus on its core sports-based roots to regain its market position. The company has a long-standing reputation in the sportswear industry, and it may need to emphasize its core strengths and values to regain consumer trust and loyalty.

Another option for Adidas could be to focus on sustainability, as consumers are becoming increasingly concerned about the environmental impact of their purchases. Adidas could explore more sustainable manufacturing processes and materials, as well as develop more sustainable products and marketing strategies to attract environmentally conscious consumers.