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Patagonia expands partnership with HeiQ

Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have expanded their partnership. Patagonia will begin using HeiQ fresh tech odor control in its fall 2019 collection. Odor control technology in active wear helps humans to be close to others without having to worry about bad smell.

HeiQ fresh tech is a family of highly versatile and effective odor-preventing and odor-absorbing textile technologies that continue to be effective even after prolonged use and frequent washings. This product family comprises technologies that either prevent odor from emerging, absorb odor from the surroundings, or take both into action.

Patagonia, based in the US, is committed to reducing greenhouse gas emissions, defending clean water and air, and divesting from dirty technologies. Its mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

The approach Patagonia takes toward product design demonstrates a bias for simplicity and utility. Patagonia-inspired fleece jackets have been popping up on runways over the past several years. Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, and trail running.

 

 
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