Pakistan’s leading fashion brand, GulAhmed, has opened its first retail outlet, Ideas by GulAhmed in the UAE, marking its foray into the international market.

The company launched its maiden fashion retail store at City Centre Sharjah to introduce multiple brands, including GulAhmed, Kaaj ready-to-wear, Ideas Home, Ideas Fragrances, Ideas Pret, Ideas Man, Ideas Kids and more.

Dubai was selected to make forays into the international market because of its strong economy, excellent infrastructure, and cosmopolitan culture. GulAhmed Group has chosen the UAE to strengthen its brand presence in the Middle East and North African markets by establishing its base in the emirate.

The GulAhmed Group plans to open two more outlets of Ideas by GulAhmed in Dubai, before exploring Saudi Arabia and other markets in the region. GulAhmed Group is confident of the promising outlook with its foray into the international market this year.

The Karachi-based diversified business conglomerate began trading in textiles in the early 1900s, later expanding into energy, chemical, retail and information technology.