New York-based Oxford Pennant is implementing the Kornit Avalanche Poly Pro system for digital direct-to-garment (DTG) printing on demand.

Kornit Avalanche Poly Pro is the first available DTG system designed specifically for dark polyester and poly blends, extending the single-step efficiency, eco-friendly production process, photorealistic imagery, retail-quality versatility, and low print cost benefits of Kornit Digital print technology to the increasingly popular sportswear and athleisure apparel market. In addition to t-shirts and other athletic gear, Oxford Pennant will be using the system to imprint felt pennants, banners, and flags—a first among Kornit customers.

To ensure this new application would work, Kornit systems specialists worked with Oxford Pennant on an extensive sampling program, determining Kornit’s proprietary Olympia ink set and the lower curing temperatures it required were an ideal match for the brand’s fabric demands.

Kornit Digital develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry: