California-based apparel label Outerknown has launched the world’s first biodegradable denim. The Iconoclast high rise skinny, women’s jeans is made with Candiani’s Coreva stretch technology constructed using renewable, plant-based rubber in place of the standard petrol-based elastane. The denim portrays a bend of 96 per cent organ cotton and 4 per cent natural rubber to achieve an eco-friendly stretch.
The jeans are officially available for pre-order on the outlooks’s website and retail for $248. The style is available in a light and medium wash denim in sizes varying from 24-32.
Outerknown is still considered a new entrant in the womenswear market. The brand launched its first women’s collection in 2019. The company has been responsible for manufacturers since 2015 and was founded by a 11-time champion surfer Kelly Slater and designer John Moor to create a positive change throughout the fashion industry. In the 2019 collection, the brand used 90 percent of the recycled fibers, It also invested in Econyl recycled nylon that converted ocean plastic into new material for fashion.
In 2019, Outerknown launched its denim made with cottonseed hemp through its collaboration with Levi’s.