As per Lyst’s “Year in Fashion 2020” review, off-white’s face mask was the hottest item with a 496 per cent increase in searches from January to March, reports Sourcing Journal. Searches for masks increased by 502 per cent during the year as they were rated as the must have accessory.
Birkenstock’s Arizona sandal, known for its double-strap upper and contoured footbeds—saw a 225 percent spike in searches during the second quarter of 2020, a time when consumers looked for easy slip-on footwear for their at-home lifestyles.
At No 3, is Telfar’s signature faux-leather shopping bag the ‘Bushwick Birken’ increased 163 percent week-on-week after congresswoman Alexandria Ocasio-Cortez gave the brand a shout-out on Instagram. The bag got another celebrity seal of approval this month from Oprah, landing on the tastemaker and media mogul’s coveted “Favorite Things” list for the holidays.
Nike saw the greatest increase in loungewear searches, Lyst reported. The brand’s most popular item in 2020 was the jogger pant, which searches spiking 213 percent year-on-year.
Crocs continued to defy the fashion gods by being the statement shoe of choice in 2020. Average monthly searches for Crocs total 135,000, and the brand hit its peak in the spring after boasting in January that it was producing the season’s “must-have” silhouette. The EVA foam style receive received several makeovers this year thanks to a myriad of collaborators including Vera Bradley, Peeps and KFC. Justin Bieber is teed up to be the brand’s next creative contributor.
