Much like last year, the upcoming edition of Copenhagen Fashion Week will also feature 34 brands from Denmark, Sweden, Norway, Finland, Germany, and the UK at its upcoming edition. The event will be held from August 9-12, 2020. The steady number of participating brands clearly indicates that the industry continues to support the fashion week and believes in the value of standing together - also in an era where nothing is as it was.
The fashion week will present a wide range of the brands that have given Copenhagen Fashion Week its international attention. Danish brands include Ganni, Stine Goya, and Henrik Vibskov, while Sweden will participate with Rodebjer, Hope and Whyred; Norway with Holzweiler; Finland with Marimekko; Germany with Lala Berlin and Malaikaraiss and the UK with Rixo. It will be a combined line-up that especially represents Scandinavian brands and also includes other strong Northern European brands.
The fashion week will follow a new hybrid format that mixes digital experiences with physical events. The physical shows and presentations still remain a large part of the schedule with brands like Soulland and Mark Kenly Domino Tan staging physical events to be streamed digitally to secure exposure and reach. Many brands, like Baum und Pferdgarten and By Malene Birger, will present their universe entirely digitally, fostering new and innovative material to be showcased for the first time at Copenhagen Fashion Week. Ganni, among others, are preparing for a hybrid showcase format bridging physical and digital.