Burberry is branching out into clothing rental. The luxury fashion house has partnered My Wardrobe to offer some of its most iconic pieces, including the famous trench coat, for rent for a minimum of four days, and up to 14 consecutive days. And if the customer doesn’t want to give it up, it’s also possible to buy a given product used, at a more affordable price than buying it new. The choice covers everything from scarves to trench coats, T-shirts, dresses, pants and sneakers.

Rented clothing is gaining popularity among youngsters as this is the only way they can afford to buy high-end designer wear trendy clothes for events such as weddings, theme parties, photo-shoots and film making. Women’s online clothing rental and ethnic wear segments dominate the global market share. Men‘s end user and western clothing style segments are also growing at a robust rate.

Such initiatives help mitigate fashion’s impact on the planet. Whether it’s buying second-hand, recycling, repairing, upcycling or clothing rental, all these alternatives to traditional fashion help significantly reduce the fashion industry’s environmental footprint. Emissions from this rapidly changing sector are expected to reach 2.7 billion tons a year by 2030. Many fashion companies are now tackling the problem head on, offering new approaches to the way fashion is consumed.