Nicole Croonenbroek, Marketing Manager, Monforts said the company’s partners are constantly setting new targets in respect of sustainable production and, more importantly, going beyond them. One of them, Turkey-based Bossa provides QR codes with which brands can identify the names of individual farms and their locations, as well as detailed information such as the origins of specific seeds and the use of irrigation by growers.

Another Turkish company, Orta Anadolu offers an interactive supplier map detailing the regions where cotton, dyestuff, chemicals and various fibres are supplied with its new Denim Route. Denim Route shares three years of life cycle assessment (LCA) data on each of the company’s featured fabrics via a dedicated app. Users can access the data for detailed information by scanning the QR code on a product’s hashtag.

Pakistan-based Naveena Denim Mills uses a range of sustainable materials in its new Holistic collection, including organic cotton and post-consumer and post-industrial waste cotton that has been shredded and recycled at its in-house unit in Pakistan. While hemp and Tencel bring sustainable and aesthetic qualities to the collection, the company uses Roica’s Cradle-to-Cradle certified degradable option instead of conventional elastane. Naveena Denim Mills replaces polyester with CiClo, a material developed by re:newcell of Sweden that repurposes discarded cotton textiles such as worn-out denim jeans through a process akin to recycling paper.

Pakistan-based Azgard 9, another brand using Monforts technologies, introduced a living and breathing piece of clothing that absorbs carbon dioxide while simultaneously producing oxygen at Digital Denim Week 2021. Behaving basically like a plant or tree, the sustainable denim garment is treated with microbial pigmentation and is currently analysed by all of the company’s global customers, from large luxury fashion groups like LVMH to fast fashion brands like Zara. During its life cycle, the garment will improve the wearer’s immediate environment and produce approximately the same amount of oxygen as an oak tree. This innovative product is also water-resistant and breathable, with advanced antimicrobial and anti-odour properties.