The Milan Men’s Fashion Week showcased Spring/Summer 2022 collections by brands including Armani, Dolce & Gabbana and Etro. The event hosted 47 fashion shows from July 18-22, 2021. Most of these shows were held on the digital platform. The event kicked off with Ermenegildo Zegna’s virtual display featuring models wandering through labyrinths of greenery before returning to an urban concrete landscape. It was followed by showcases from Fendi and Prada in the following days.

After months of stop-start measures, coronavirus restrictions in most of Italy have now been lifted thanks to falling infection rates, although masks are still compulsory in public and social distancing must be respected. This year, the Italian fashion market is expected to rise by 17 per cent to €80 billion, says Carlo Capasa, President, Italian Chamber of Fashion. He expects Italy’s fashion exports to rise by 13 percent and the industry to regain its pre-pandemic growth levels in 2022.

Last year, Italy’s fashion industry revenues fell by 26 percent, as stores shuttered and well-heeled tourists stayed home.